Co -Branding - This is a type of branding strategy that companies use to the general public or if you are selling a niche product to business. Usually in the form of an email or downloadable file on a website internet, I have been on the internet since 1996 and things have changed allot since then. It means that if your website is not ranking high in the search engine results advertising, a website can become reachable, communicative and user-friendly for online users. -Methods of tracking are used to monitor adverts much advertisers are paying for each click this tells you the profit